Corporate Partners
Program
2-1-1's funding strategy is driven by three philosophies: Achieving a diversified funding base that reflects our roots as a broad private-public-nonprofit collaboration; creating sustainable, mission-driven revenue streams through income-generating products and services, from our published guide, Directions, to contracts for specialized hotlines; and providing a value-added return on the investments of our corporate funding partners.
As part of this third goal, 2-1-1 is continuously seeking new founding corporate partners who desire to build a community legacy for their brand. Three to four additional partners are sought to share in the underwriting of the last phase of staff expansion required to meet projected demand for 2-1-1 service. These major corporate partners will stand with us when 2-1-1 "flips the switch" that turns on 2-1-1 dialing in San Diego County, key founders in creating this new community-wide tool.
Co-Founding a Community Institution
2-1-1's Corporate Partners Program is designed to provide value to partners beyond the goodwill generated by sharing credit for bringing 2-1-1 service to the San Diego region. 2-1-1 believes its corporate funders should receive tangible and quantifiable benefits that further corporate business goals in return for their investment.
Co-Branded Marketing Opportunities
Corporate partners will be prominently branded in the 2-1-1 launch year marketing campaign, which is intended to begin the process of building name recognition for 2-1-1 to 90% of San Diego County residents by 2009. The marketing program will utilize free and paid advertising on 2-1-1's television, radio, print and internet launch partners, plus news stories and case studies, community outreach, public service announcements, flyers, collateral, and a speaker's bureau.
The logos of major partners will be prominently branded in printed materials, collateral, and advertising. Partners will be credited in press releases, and their logos will be featured on the 2-1-1 website, where more than 400,000 county residents per year are expected to search the 2-1-1 database of services.
Additional Sponsor Benefits
Companies participating at the "Founding Partner" level of sponsorship will also receive:
- Tens of thousands of dollars worth of co-branded media and branding exposure
- Company logo prominently featured on website home page
- Graphical "sponsor messages" on website pages
- Opportunities to co-brand on community awareness campaigns
- Inclusion in mailings to entire 2,700-listing program database
- Inclusion in 2-1-1 newsletters and direct mail
- A "2-1-1 Employer Kit" for educating employees about 2-1-1
Please contact Meg Storer at (858) 300-1240 or by e-mail for more information about opportunities to participate in the 2-1-1 Corporate Partners Program.
Founding Supporters Campaign »
