Naturally San Diego, a nonprofit organization dedicated to stimulating growth and entrepreneurship amongst environmentally and socially-conscious consumer packaged goods (CPG) companies in San Diego County, is thrilled to announce the five finalists of its Fifth Annual Naturally Rising Competition (formerly known as Pitch Slam).

On April 24th, Naturally San Diego’s five emerging brand finalists will take the stage to compete in front of a panel of expert judges and a live audience. The winner will be awarded a suite of prizes from the San Diego business community to help propel their company’s growth. With over $150,000 worth of prizes awarded to date, Naturally Rising continues to support purpose-driven brands in their journey to success.

This year’s Naturally Rising San Diego finalists include:

• Chasin’ Dreams Farm – Crunchy, corn-free ancient grain puffs made with U.S.-grown sorghum and avocado oil, completely non-GMO, gluten-free, and free from artificial ingredients.
• Fierce & Kind – Award-winning, small-batch spirits crafted for bold flavor and real impact, with 25% of profits supporting underrepresented communities.
• Mooski Snacks – Chilled oat bars made with 100% pure olive oil for a soft, fresh texture, offering 5g of protein, only 6g of sugar, and delicious flavors for a cleaner, more satisfying snack.
• Nonaste – High-performance cleaning products designed for active lifestyles, featuring deep-cleaning detergents formulated to keep gear fresher longer.
• Recoup Beverage – Organic prebiotic sparkling beverages crafted for gut-healthy hydration, made with prebiotic fiber, digestion-supporting ginger, and electrolyte-rich maple tree water.

“Pitch Slam has become a key event in San Diego’s CPG community, offering an invaluable platform for emerging brands,” said Kierstin Rielly, Executive Director of Naturally San Diego. “Finalists gain access to a dedicated network of industry experts, investors, and consumers, all committed to supporting their growth and strengthening our entrepreneurial ecosystem.”

Presented by Jimbo’s…Naturally!, Naturally San Diego’s Pitch Slam welcomes everyone—from founders and industry professionals to investors, marketers, and local enthusiasts. This year’s event will take place on Thursday, April 24th, from 4:00-7:30 pm at Building 177 (2875 Dewey Rd) in Liberty Station.

Attendees can connect with 350+ members of San Diego’s natural products community, explore booths featuring local brands and restaurants, enjoy complimentary drinks and desserts, vote for the People’s Choice Award, and leave with a curated goodie bag filled with samples and exclusive offers from Naturally San Diego sponsors.

Tickets for the 2025 Naturally San Diego Competition can be purchased here.